About Us

Welcome to Simple Choices

Vanakkam! I’m Surendhar Balakrishnan, the founder and primary content creator behind Simple Choices.

Our Journey

Simple Choices was born in February 2025 out of my passion for sharing practical knowledge and personal experiences. As a typical Indian middle-class web developer, husband, and father, I believe that everyday choices shape our lives in meaningful ways.

What We’re About

At Simple Choices, we focus on lifestyle topics that can enhance your daily living through sustainable practices and smart choices:

Terrace Gardening – My wife and I started our terrace garden journey with a few vegetable plants. Through trial and error, we’ve learned valuable lessons about urban gardening in Tamil Nadu’s climate. I share practical tips on plant selection, maintenance, pest control, and harvesting – all based on our firsthand experience.

Home Poultry Farming – Looking for a sustainable side income, I ventured into raising Nattu Kozhi (country chickens) with about 25 birds. On this platform, I document the challenges and rewards of small-scale poultry farming, offering insights on feed management, healthcare, housing, and turning this activity into a profitable venture.

Technology – Drawing from my experience as a senior web developer, I break down complex technological concepts into simple, understandable terms. My posts cover the basics of web development, useful tools, and practical tech advice for everyday users.

Coming Soon

In the future, I plan to expand our content to include:

. Book recommendations and reading insights

. Self-improvement strategies

. Financial wisdom for middle-class families

Our Audience

Simple Choices is created specifically for Tamil-speaking individuals worldwide. While our primary audience is from Tamil Nadu, we welcome Tamil readers from across the globe who are looking for practical, experience-based guidance on improving their lifestyle.

What Makes Us Different

Unlike many lifestyle blogs, Simple Choices is built entirely on personal experience rather than theory. Every tip, recommendation, and piece of advice comes from something I’ve personally tried, failed at, or succeeded with. This blog is my way of sharing these learnings with my community in our mother tongue.

I believe that small, simple choices can lead to significant improvements in our quality of life. Through this platform, I hope to inspire and guide you in making choices that enrich your daily experience.

Thank you for joining me on this journey!

Surendhar Balakrishnan
Founder, Simple Choices